Speed: The ability to maintain a database or have software do its job with the least amount of human intervention. This is one of the highest priorities given when DBC designs a software application. Whenever software can be intuitive and do the work for you, it should. Simple things like why should you be prompted for the state if you have already entered a zip code? Software should be smart enough to figure out the obvious for you. If the year is omitted when entering a date, wouldn’t it be nice if the software assumed you meant the current year? These are just a few simple examples of what intuitive software does and how it makes your life easier. A few keystrokes saved here and there add up in today’s fast-paced world of electronic business.